What is Amber ?

“Who is Amber? Any female relative of yours?”
“Why is the name of the company AMBER?”

Whenever anyone comes to know of our company name, these questions and more are asked of us. So, let us answer it in the shortest possible way: Electricity.

But first, a little background. Our Late Chairman, Mr. Ataur Rahman Arain decided upon going into business in 1973. He was an Electrical Engineer by profession, so he wanted to do make a company for importing electrical equipment and working as a contractor for internal and external electrification projects. That meant an Engineering Company. Now what to name it? He wanted a name which had to do with electricity, and would be unique as well. He started looking for such a name. It is not really known how, but during his research, he stumbled upon Amber.

amber s_11zon
"This is a picture of an Amber stone. Amber is fossilized tree resin, which hardens over many years and becomes a rock"

Around 600BC, Greeks found that by rubbing Amber against a fur cloth, it would develop charge and start attracting particles of straw or hay. They didn’t understand the phenomenon but did realize that Amber and electric charge are related. So much so that the Greek word for Amber stone is ‘Elektron,’ which became ‘Electron’ later in English.

So there it is. It was our Late Chairman’s quest for a unique company name related to electricity which made him choose Amber. He named his first company Amber Engineering Company, and when he decided to establish a Capacitor factory, he named it Amber Capacitors Limited.